Today, the personal and business vehicle dominates the outdoor landscape more than any other time in history. Vehicles can be seen on every street, in every driveway, every school, every religious institution, every shopping centre and any other location imaginable. The sheer physical dominance of the personal, public, corporate transportation coupled with the worst traffic congestion levels in history make the vehicle a natural medium for outdoor advertising. Currently, the average person spends two hours a day in their vehicle, drives more than 40 km’s per day, takes four plus trips per day and travels more than forty-eight km’s a day on weekends. Translated, these statistics reveal that people are outside in their vehicles looking at other vehicles, which make them perfect mobile billboards. Moreover, recent studies forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household in the future. This data suggests that the vehicle will become even more prevalent and will be seen by more people with greater exposure and frequency. Vehicle branding educate, entertain and inform motorists and pedestrians while they are commuting. It can reach consumers in conditions that radio, television and print are ineffective and it can be appreciated for their ability to humour motorists and pedestrians as well as alleviate boredom when stuck in traffic. Most important is that vehicle branding is one of the only forms of advertising that cannot be switched off, tuned out or lost in a quicksand of other advertisements.
